Berks County Retirement Community First In Nation To Utilize Innovative Brain Fitness Program

Heritage of Green Hills Serves As Prototype For Super Noggin Over the next 18 years the baby boomer tidal wave will reach the shores of retirement.  Add to that the fact that people over 85 are now the fastest-growing segment of the population, and the result is that by 2050, the number of Americans 85 [...]

Mature Market Experts Gem of The Day: After the genetic test, living to 100 had better be better

Line up to learn your longevity likelihood.  Aren’t you just loving the opportunity we will soon have to download that free genetic marker test kit, the one that with 77% accuracy will tell whether we will live past 100? Boston University scientists have ‘no plans to profit’ from the results, but they will make the kit [...]

Selling to Boomers, Seniors, and the Mature Market – Avoiding the Herd Mentality

Mature Market Experts: Selling to Boomers, Seniors, and the Mature Market: Marketing to Baby Boomers, Seniors and the Mature Market – By Tom Mann, TR Mann Consulting: My partners at TR Mann Consulting and I regularly receive emails and phone calls from reporters, bloggers, advertising agencies, marketing firms, and consumer good manufactures asking us what the [...]

AARP Responds To Facebook, MySpace, LinkedIn and Twitter

Mature Market Experts: more boomer, senior and mature market news and stats you can use, more often: AARP Responds To Facebook, MySpace, LinkedIn and Twitter- AARP’s updated website (www.aarp.org) reflects its 276,000-member online community’s growing appetite for social networking. More than 27% of American boomers already are using sites such as Facebook, MySpace, LinkedIn and [...]

Mature Market Experts Stat of The Day: Mature Market Frustration with Technology. Apple Are You Listening?

Mature Market Experts: more mature market news and stats more often – Mature Market Frustration with Technology – Despite the fact that over 50% of the households in the US are now headed up by someone over 50, tech companies just don’t seem to be thinking about the details that should imply. A perfect example, [...]

Mature Market Experts Gem of The Day: Google Analytics and Analyzing Internet Data

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Google Analytics and Analyzing Internet Data – Internet technology has become a tool that businesses selling to seniors can not afford to ignore. As boomers, seniors, and the mature market rely on it for everything from social networking and [...]

Mature Market Experts: Innovative Trends In Aging, Changing How We Age

Mature Market Experts: more boomer, senior, and mature market news and stats you can use: Innovative Trends In Aging, Changing How We Age – TR Mann Consulting carefully watches trends for our clients. Trends give us a map for the future. If your company has anything to do with boomers, seniors, or the mature market, [...]

Mature Market Experts: Job of The Day – Executive Director Wanted For Continuing Care Retirement Community

Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – Executive Director Wanted For Continuing Care Retirement Community- Beautiful continuing care retirement community (man, do I hate the term ”Continuing Care Retirement Communities”) in Berks County, PA is looking for talented team builder with a minimum of 5 [...]

Mature Market Experts Gem of The Day: How To Get Free Advertising

Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – How To Get Free Advertising – The media campaigns you pay for could also be earning free market presence. If baby boomers are discussing your advertising on social media or watching parodies of it on Saturday Night Live [...]

Mature Market Experts Gem of The Day: Think Tank Exec Predicts The Future Of Aging

          Medicine And Technology Advancing At Record Pace, ‘Middle Age’ Extended  What Colin Milner has in mind for the future of aging might surprise you. Colin is the founder and CEO of the International Council on Active Aging (ICAA). He and his organization are dedicated to changing the way people age [...]