Posted on July 22nd, 2010 by Tom Mann
Heritage of Green Hills Serves As Prototype For Super Noggin Over the next 18 years the baby boomer tidal wave will reach the shores of retirement. Add to that the fact that people over 85 are now the fastest-growing segment of the population, and the result is that by 2050, the number of Americans 85 [...]
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Posted on July 10th, 2010 by Tom Mann
Mature Market Experts: Selling to Boomers, Seniors, and the Mature Market: Marketing to Baby Boomers, Seniors and the Mature Market – By Tom Mann, TR Mann Consulting: My partners at TR Mann Consulting and I regularly receive emails and phone calls from reporters, bloggers, advertising agencies, marketing firms, and consumer good manufactures asking us what the [...]
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Posted on June 21st, 2010 by Tom Mann
Mature Market Experts: more boomer, senior and mature market news and stats you can use, more often: AARP Responds To Facebook, MySpace, LinkedIn and Twitter- AARP’s updated website (www.aarp.org) reflects its 276,000-member online community’s growing appetite for social networking. More than 27% of American boomers already are using sites such as Facebook, MySpace, LinkedIn and [...]
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Posted on June 15th, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Google Analytics and Analyzing Internet Data – Internet technology has become a tool that businesses selling to seniors can not afford to ignore. As boomers, seniors, and the mature market rely on it for everything from social networking and [...]
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Posted on June 1st, 2010 by Tom Mann
Mature Market Experts: more boomer, senior, and mature market news and stats you can use: Innovative Trends In Aging, Changing How We Age – TR Mann Consulting carefully watches trends for our clients. Trends give us a map for the future. If your company has anything to do with boomers, seniors, or the mature market, [...]
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Posted on May 18th, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – How To Get Free Advertising – The media campaigns you pay for could also be earning free market presence. If baby boomers are discussing your advertising on social media or watching parodies of it on Saturday Night Live [...]
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Posted on May 5th, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Who Are You Marketing To? If your business is marketing consumer goods or services to a specific ethnic segment of the elderly population, the Administration on Aging’s website will be of interest to you. You can find various [...]
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Posted on April 29th, 2010 by Tom Mann
Very often when our firm, TR Mann Consulting, receives a call from a senior housing developer, the patient has cancer. By this I mean, that the retirement community, assisted living, or nursing care facility is struggling with occupancy and the bank is knocking at the door. Both the client and the bank want to know the [...]
Filed under: Mature Market Experts, TR Mann, Tom Mann, Uncategorized, advertising, assisted living, mature, mature market | 1 Comment »
Posted on April 12th, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Will the iPad Attract Seniors to Your Website? Maybe your business has nothing to do with computer technology, but everything to do with advertising to Baby Boomers. According to nielsenwire, the last five years has seen a huge [...]
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Posted on March 31st, 2010 by Tom Mann
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Online Reviews Can Make or Break You – First there were websites, next came banner ads, now enter the powerful online review. Online review sites are gaining popularity and consumer influence. Many customers, including technically savvy baby boomers, [...]
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