It’s a world of laughter – A world of tears It’s a world of hopes – And a world of fears There’s so much that we share – That it’s time we’re aware It’s a small world after all … -Written by Richard M. Sherman and Robert B. Sherman BMI (body mass index): A [...]
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(CHARLOTTE, NC) Retirement Lifestyles magazine has been named the second best United States magazine for 50+ readers by the judges of the 2009 19th Annual National Mature Media Awards. “It almost seems inconceivable that our small 11-year-old magazine could compete favorably with AARP, but we do and that’s a testimony to our fabulous staff,” said [...]
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Heritage of Green Hills Serves As Prototype For Super Noggin Over the next 18 years the baby boomer tidal wave will reach the shores of retirement. Add to that the fact that people over 85 are now the fastest-growing segment of the population, and the result is that by 2050, the number of Americans 85 [...]
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Mature Market Experts: Selling to Boomers, Seniors, and the Mature Market: Marketing to Baby Boomers, Seniors and the Mature Market – By Tom Mann, TR Mann Consulting: My partners at TR Mann Consulting and I regularly receive emails and phone calls from reporters, bloggers, advertising agencies, marketing firms, and consumer good manufactures asking us what the [...]
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I always find it inspiring when busy people go out of their way to do good things. Mike Rowe is one of those guys. Mike Rowe has had more jobs than you. In fact, Mike has had more jobs than anyone. As the creator and executive producer of Discovery Channel’s Emmy-nominated series Dirty Jobs With [...]
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If you sell to or serve seniors or the mature market, then you know about The American Assocation of Homes and Services For The Aging (AAHSA). Well, AAHSA recently put together a wonderfully entertaining video to promote their 2010 Conference: I don’t know if I’ll be able to attend, but I’d like to congradulate the [...]
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Mature Market Experts: more boomer, senior and mature market news and stats you can use, more often: AARP Responds To Facebook, MySpace, LinkedIn and Twitter- AARP’s updated website (www.aarp.org) reflects its 276,000-member online community’s growing appetite for social networking. More than 27% of American boomers already are using sites such as Facebook, MySpace, LinkedIn and [...]
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Mature Market Experts: more mature market news and stats more often – Mature Market Frustration with Technology – Despite the fact that over 50% of the households in the US are now headed up by someone over 50, tech companies just don’t seem to be thinking about the details that should imply. A perfect example, [...]
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Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Google Analytics and Analyzing Internet Data – Internet technology has become a tool that businesses selling to seniors can not afford to ignore. As boomers, seniors, and the mature market rely on it for everything from social networking and [...]
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How old would you be if you didn’t know how old you were? -Satchel Paige I was in the mall this past Saturday. Not a place I’m accustomed to investing any time in—especially on the weekend; but necessity dictated the excursion to the Mecca of shopping known as Clackamas Town Center. My wife had some [...]
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