In our last blog entry, we talked about step 1 to outbound sales calls success for selling to seniors, creating the proper enviroment. Today, we’re going to talk about steps 2 and 3 for selling to the mature market. Again, today’s topics are nothing new. In fact, several different sales training programs utilize these very [...]
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10 Steps To Sales Success for Selling to Seniors – Step 1
Selling to seniors? The success of a good senior housing sales team rests in their ability to build relationships over the phone. Why the phone? Because after a retiree requests information, they are WAITING for us to tell them what the next step is. In fact, the mature market needs us to help them break [...]
Read the rest of this entry »Not So Small World After All?
It’s a world of laughter – A world of tears It’s a world of hopes – And a world of fears There’s so much that we share – That it’s time we’re aware It’s a small world after all … -Written by Richard M. Sherman and Robert B. Sherman BMI (body mass index): A [...]
Read the rest of this entry »Retirement Lifestyles Named One of America’s Finest 50+ Magazines
(CHARLOTTE, NC) Retirement Lifestyles magazine has been named the second best United States magazine for 50+ readers by the judges of the 2009 19th Annual National Mature Media Awards. “It almost seems inconceivable that our small 11-year-old magazine could compete favorably with AARP, but we do and that’s a testimony to our fabulous staff,” said [...]
Read the rest of this entry »Berks County Retirement Community First In Nation To Utilize Innovative Brain Fitness Program
Heritage of Green Hills Serves As Prototype For Super Noggin Over the next 18 years the baby boomer tidal wave will reach the shores of retirement. Add to that the fact that people over 85 are now the fastest-growing segment of the population, and the result is that by 2050, the number of Americans 85 [...]
Read the rest of this entry »Selling to Boomers, Seniors, and the Mature Market – Avoiding the Herd Mentality
Mature Market Experts: Selling to Boomers, Seniors, and the Mature Market: Marketing to Baby Boomers, Seniors and the Mature Market – By Tom Mann, TR Mann Consulting: My partners at TR Mann Consulting and I regularly receive emails and phone calls from reporters, bloggers, advertising agencies, marketing firms, and consumer good manufactures asking us what the [...]
Read the rest of this entry »Dirty Jobs’ Mike Rowe Helps A Great Organization: Believe In Tomorrow Children’s Foundation
I always find it inspiring when busy people go out of their way to do good things. Mike Rowe is one of those guys. Mike Rowe has had more jobs than you. In fact, Mike has had more jobs than anyone. As the creator and executive producer of Discovery Channel’s Emmy-nominated series Dirty Jobs With [...]
Read the rest of this entry »AAHSA Goes “Hollywood” – Who says Aging Services Can’t Have Fun!
If you sell to or serve seniors or the mature market, then you know about The American Assocation of Homes and Services For The Aging (AAHSA). Well, AAHSA recently put together a wonderfully entertaining video to promote their 2010 Conference: I don’t know if I’ll be able to attend, but I’d like to congradulate the [...]
Read the rest of this entry »AARP Responds To Facebook, MySpace, LinkedIn and Twitter
Mature Market Experts: more boomer, senior and mature market news and stats you can use, more often: AARP Responds To Facebook, MySpace, LinkedIn and Twitter- AARP’s updated website (www.aarp.org) reflects its 276,000-member online community’s growing appetite for social networking. More than 27% of American boomers already are using sites such as Facebook, MySpace, LinkedIn and [...]
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