Comments for Mature Market Experts http://trmann.com/wordpress The blog for people who work with boomers & beyond Fri, 18 Jun 2010 13:07:38 +0000 hourly 1 http://wordpress.org/?v=3.0 Comment on Mature Marketing Experts Gem of The Day: Misery Loves Company or When Feasibility Studies Lie by Tom Mann http://trmann.com/wordpress/2010/04/29/when-feasibility-studies-lie/comment-page-1/#comment-334 Tom Mann Fri, 18 Jun 2010 13:07:38 +0000 http://trmann.com/wordpress/?p=3540#comment-334 Interesting interview with Margaret Wylde, one of the industry's top researchers: http://www.levinassociates.com/dealmakersblog#Video In it, Margaret states: Margaret Wylde: I'd probably say there's two (major issues). I know you wanted me to say one, but I can't. One is that I really feel the community was developed based on the pro forma, that the pricing was set to make the community work on pro forma and really was not set relative to what the consumer wants and how much they are willing to pay. That's Number 1, and that we see a lot, unfortunately. The second one, I would say, particularly based on a lot of the market audits that we do today, is really a function of the salespeople. I'd say 90 percent of our sales people in our industry do not know what they're doing. They had a great ride, but now when the economy is down, we see such significant differences between people. I was working on a report not too long ago where a property that was in poor physical condition, poor location, older property, little bit higher prices at their market share and above, and it was performing fine. Our client's property that's struggling: better property, prices a little bit lower, unit size about the same, physical plant very nice, but awful, below 70 percent occupancy. It's sales. Sounds familar, doesn't it? That's why, when we (TR Mann Consulting) assist a community with their marketing, we often insist in helping with sales training. Most sales people have never had proper training. You have to be able to close the leads coming in! Interesting interview with Margaret Wylde, one of the industry’s top researchers: http://www.levinassociates.com/dealmakersblog#Video

In it, Margaret states:

Margaret Wylde:
I’d probably say there’s two (major issues). I know you wanted me to say one, but I can’t. One is that I really feel the community was developed based on the pro forma, that the pricing was set to make the community work on pro forma and really was not set relative to what the consumer wants and how much they are willing to pay. That’s Number 1, and that we see a lot, unfortunately.

The second one, I would say, particularly based on a lot of the market audits that we do today, is really a function of the salespeople. I’d say 90 percent of our sales people in our industry do not know what they’re doing. They had a great ride, but now when the economy is down, we see such significant differences between people. I was working on a report not too long ago where a property that was in poor physical condition, poor location, older property, little bit higher prices at their market share and above, and it was performing fine.

Our client’s property that’s struggling: better property, prices a little bit lower, unit size about the same, physical plant very nice, but awful, below 70 percent occupancy. It’s sales.

Sounds familar, doesn’t it?

That’s why, when we (TR Mann Consulting) assist a community with their marketing, we often insist in helping with sales training. Most sales people have never had proper training. You have to be able to close the leads coming in!

]]> Comment on Mature Market Experts Gem of The Day: Southwest Airlines and Customer Relations by Tom Mann http://trmann.com/wordpress/2009/06/08/mature-market-experts-gem-of-the-day-southwest-airlines-and-customer-relations/comment-page-1/#comment-322 Tom Mann Wed, 16 Jun 2010 00:17:20 +0000 http://trmann.com/wordpress/?p=2226#comment-322 All, I should point out that the transcripts to the PowerPoint presentation that you'll land on if you click thru the "it's all about relationships" link can be found in the upper left hand corner of each slide. Just click on the "bubble." All, I should point out that the transcripts to the PowerPoint presentation that you’ll land on if you click thru the “it’s all about relationships” link can be found in the upper left hand corner of each slide. Just click on the “bubble.”

]]> Comment on Customize YOUR monthly 8-page print newspaper to fit your product and market! by Tweets that mention Mature Market Experts » Customize YOUR monthly 8-page print newspaper to fit your product and market! -- Topsy.com http://trmann.com/wordpress/2010/03/24/custom-newspapers/comment-page-1/#comment-95 Tweets that mention Mature Market Experts » Customize YOUR monthly 8-page print newspaper to fit your product and market! -- Topsy.com Thu, 25 Mar 2010 06:49:03 +0000 http://trmann.com/wordpress/?p=3423#comment-95 [...] This post was mentioned on Twitter by trmann, Carole Heiss. Carole Heiss said: RT @trmann Mature market marketing: Customized, cost-efficient 8-pg newspapers now available: http://bit.ly/bPXmMY [...] [...] This post was mentioned on Twitter by trmann, Carole Heiss. Carole Heiss said: RT @trmann Mature market marketing: Customized, cost-efficient 8-pg newspapers now available: http://bit.ly/bPXmMY [...]

]]> Comment on Mature Market Experts Gem of The Day: 5 Important Trends for The Ages by Tweets that mention Mature Market Experts » Mature Market Experts Gem of The Day: 5 Important Trends for The Ages -- Topsy.com http://trmann.com/wordpress/2010/03/23/mature-market-experts-gem-of-the-day-5-important-trends-for-the-ages/comment-page-1/#comment-94 Tweets that mention Mature Market Experts » Mature Market Experts Gem of The Day: 5 Important Trends for The Ages -- Topsy.com Wed, 24 Mar 2010 09:37:29 +0000 http://trmann.com/wordpress/?p=3409#comment-94 [...] This post was mentioned on Twitter by daccarte, Nancy Iannone, trmann, trmann, smamagazine and others. smamagazine said: RT @trmann: I recently wrote an article for Senior Housing Report - 5 important trends in the field of aging: http://tinyurl.com/5-mature-market-trends [...] [...] This post was mentioned on Twitter by daccarte, Nancy Iannone, trmann, trmann, smamagazine and others. smamagazine said: RT @trmann: I recently wrote an article for Senior Housing Report – 5 important trends in the field of aging: http://tinyurl.com/5-mature-market-trends [...]

]]> Comment on Residents of The Heritage of Green Hills Report Seeing A Leprechaun by Retirement Community Reports Leprechaun Sightings | Seniors For Living http://trmann.com/wordpress/2010/03/08/residents-of-the-heritage-of-green-hills-report-seeing-a-leprechaun/comment-page-1/#comment-89 Retirement Community Reports Leprechaun Sightings | Seniors For Living Tue, 16 Mar 2010 12:25:20 +0000 http://trmann.com/wordpress/?p=3357#comment-89 [...] wondering if their Happy Hour celebration on the eve of St. Patrick’s Day will be enough to lure the little green man that has been lurking around their community out for a beer and a chat. So far, he’s been spotted in a number of places around campus; accounts have been recorded in the [...] [...] wondering if their Happy Hour celebration on the eve of St. Patrick’s Day will be enough to lure the little green man that has been lurking around their community out for a beer and a chat. So far, he’s been spotted in a number of places around campus; accounts have been recorded in the [...]

]]> Comment on Mature Market Experts Gem of The Day: Death of the “Continuing Care Retirement Community” by Kevin Glover http://trmann.com/wordpress/2010/02/16/mature-market-experts-gem-of-the-day-death-of-the-%e2%80%9ccontinuing-care-retirement-community%e2%80%9d/comment-page-1/#comment-73 Kevin Glover Wed, 17 Feb 2010 18:30:05 +0000 http://trmann.com/wordpress/?p=3305#comment-73 Tom, I think this article is completely on point and very well written. ....Kevin Tom, I think this article is completely on point and very well written. ….Kevin

]]> Comment on Mature Market Experts Gem of The Day – The Future Face of Aging in Place by Academic Assurances in Artificial Intelligence Research http://trmann.com/wordpress/2010/02/02/the-future-face-of-aging-in-place/comment-page-1/#comment-67 Academic Assurances in Artificial Intelligence Research Wed, 03 Feb 2010 19:13:48 +0000 http://trmann.com/wordpress/?p=3263#comment-67 [...] 2006.Lance WinslowRelated blog postsdissecting the sentient robots of modern sci-fi [...] 2006.Lance WinslowRelated blog postsdissecting the sentient robots of modern sci-fi

]]> Comment on Mature Market Experts Stat of The Day: Seniors Taking To Yoga For Good Health by admin http://trmann.com/wordpress/2009/07/29/mature-market-experts-stat-of-the-day-seniors-taking-to-yoga-for-good-health/comment-page-1/#comment-18 admin Wed, 29 Jul 2009 23:46:15 +0000 http://trmann.com/wordpress/?p=2305#comment-18 •Seniors Taking To Yoga For Exercise: http://preview.tinyurl.com/moob5v" Tom, yoga + purpose (meaning making) is as close to the fountain of youth as we’ve found. I was once watching an interview with Huston Smith who is Thomas J. Watson Professor of Religion and Distinguished Adjunct Professor of Philosophy, Emeritus, at Syracuse University. Smith described his daily yoga ritual of getting up (4-5 AM) each morning. In the interview he had on a boldly printed vest, a crop of brilliant white hair and neatly sculpted beard, his posture was upright; his thoughts were deep, complex, and clearly presented. He gave off an air of youthfulness (not anti-aging). So, yoga (physical and mental ritual) and a magnificent obsession (in his case the world’s religions) can be the road to longevity and contribution. To see HS: http://www.youtube.com/watch?v=skjThzZrZ7o Best, Patrick Roden Posted by Patrick Roden •Seniors Taking To Yoga For Exercise: http://preview.tinyurl.com/moob5v”
Tom,
yoga + purpose (meaning making) is as close to the fountain of youth as we’ve found. I was once watching an interview with Huston Smith who is Thomas J. Watson Professor of Religion and Distinguished Adjunct Professor of Philosophy, Emeritus, at Syracuse University. Smith described his daily yoga ritual of getting up (4-5 AM) each morning.

In the interview he had on a boldly printed vest, a crop of brilliant white hair and neatly sculpted beard, his posture was upright; his thoughts were deep, complex, and clearly presented. He gave off an air of youthfulness (not anti-aging).

So, yoga (physical and mental ritual) and a magnificent obsession (in his case the world’s religions) can be the road to longevity and contribution.

To see HS:
http://www.youtube.com/watch?v=skjThzZrZ7o

Best, Patrick Roden
Posted by Patrick Roden

]]> Comment on At risk, our freedom . . . and our donuts by honepiega http://trmann.com/wordpress/2008/04/06/at-risk-our-freedom-and-our-donuts/comment-page-1/#comment-3 honepiega Sat, 19 Apr 2008 14:07:27 +0000 http://maturemarketexperts.wordpress.com/?p=16#comment-3 I love chocolate..For a Hersey's Kiss. Wow! I have a few thoughts left in this old brain. I will have to push some old things out to gather new information. Yes, freedom of choice is a wonderful thing and as baby boomers we helped that movement in the 60's. We have come a long way and learned much. Its only a freedom of choice if what you're doing doesn't effect my health or my grandchildrens. SMOKING is not a good choice. That is in a choice someone had to stop. Smokers new the health risks for others and seemed not to really care. So eat that donut and anything else you like but, Smoke your brains out at HOME and don't DRINK and drive. I love chocolate..For a Hersey’s Kiss. Wow!

I have a few thoughts left in this old brain. I will have to push some old things out to gather new information.

Yes, freedom of choice is a wonderful thing and as baby boomers we helped that movement in the 60′s.
We have come a long way and learned much.

Its only a freedom of choice if what you’re doing doesn’t effect my health or my grandchildrens.

SMOKING is not a good choice. That is in a choice someone had to stop. Smokers new the health risks for others and seemed not to really care. So eat that donut and anything else you like but, Smoke your brains out at HOME and don’t DRINK and drive.

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