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	<title>Mature Market Experts</title>
	<link>http://trmann.com/wordpress</link>
	<description>The blog for people who work with boomers &#38; beyond</description>
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		<title>Creating Senior Focused Direct Mail That Works &#8211; The Love Report</title>
		<description><![CDATA[There’s no doubt that the recession and housing market downturn impacted the senior living industry. Marketing to the always-cautious senior has been more challenging than ever, and our audience will not easily forget the experience. Faced with tighter budgets and tougher lead generation, retirement communities need to spend every dollar as strategically as possible to [...]]]></description>
		<link>http://trmann.com/wordpress/2011/11/direct-mail-study/</link>
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		<title>Using Social Media to Build Consumer Relationships with the Mature Market &#8211; The Love &amp; Company Report</title>
		<description><![CDATA[Through Their Fingertips— Incorporating Social Media Into Your Marketing Mix for Selling To Seniors While some may regard social media as a “young person’s arena,” its popularity and reach extend and fit well into the marketing of senior living communities. The question is, “How do you navigate the maze of social media sites, applications and [...]]]></description>
		<link>http://trmann.com/wordpress/2011/10/social-media/</link>
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		<title>Mature Market Experts Gem of The Day: Baby Boomer Steve Jobs Turns 54</title>
		<description><![CDATA[October 6, 2011 &#8211; Update &#8211; One of the nation&#8217;s greatest boomers and inventors, Steve Jobs, has left us. I hope his vision for living doesn&#8217;t.  (Originally posted Feb. 25, 2009) Mature Market Experts: more mature market news and stats more often: Yesterday Baby Boomer and cancer survivor Steve Jobs turned 54. As one of [...]]]></description>
		<link>http://trmann.com/wordpress/2011/10/mature-market-experts-gem-of-the-day-baby-boomer-steve-jobs-turns-54/</link>
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		<title>Selling To Seniors &#8211; The Principle of Reciprocity</title>
		<description><![CDATA[We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered five of the six – Consistency, Likability, Authority , Social Proof, and Scarcity. Today, we wrap up the conversation with the principle of Reciprocity. Dr. Cialdini uses a great example, in his book The Principles of Influence,  of one [...]]]></description>
		<link>http://trmann.com/wordpress/2011/10/reciprocity/</link>
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		<title>Selling To Seniors &#8211; The Principle of Scarcity</title>
		<description><![CDATA[We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered four of the six – Consistency, Likability, Authority and Social Proof. Today, we’ll be covering the principle of Scarcity. When supplies of something are short, we humans are more likely to want it! … “It’s [...]]]></description>
		<link>http://trmann.com/wordpress/2011/09/scarcity/</link>
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		<title>Selling To Seniors &#8211; The Principle of Social Proof</title>
		<description><![CDATA[&#160; &#160; &#160; &#160; &#160; &#160; We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered three of the six – Consistency, Likability, and Authority. Today, we’ll be covering the principle of Social Proof. When a number of people agree on something, we are likely to be [...]]]></description>
		<link>http://trmann.com/wordpress/2011/08/social-proof/</link>
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		<title>Selling To Seniors &#8211; The Principle of Authority</title>
		<description><![CDATA[For my last several blogs, I have been discussing The Principles of Influence, as taught by Dr. Robert Cialdini, and how these principles apply to selling to seniors. Thus far, we have covered two of the six &#8211; Consistency and Likability. Today, we&#8217;ll be covering the principle of Authority. Studies show that people are more likely [...]]]></description>
		<link>http://trmann.com/wordpress/2011/07/principle-of-authority/</link>
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		<title>Jeopardizing Aging in Place One Bite at a Time: How Choices Define our Independence</title>
		<description><![CDATA[Obesity among young Americans is a serious problem that can have serious ramifications in the long run. -Virginia Foxx I returned from Europe two weeks ago, which always gives me a fresh perspective on my own country. As I was doing some pre-Fourth of July-Holiday tasks I got caught up in the bustle of shopping [...]]]></description>
		<link>http://trmann.com/wordpress/2011/07/jeopardizing-aging-in-place/</link>
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		<title>The Principle of &#8220;Liking&#8221; is a Key to Senior Housing Sales Success.</title>
		<description><![CDATA[Selling to boomers or seniors? In our last blog entry we talked about the principle of &#8220;Consistency.&#8221; Today, we&#8217;re going to talk about the principle of &#8220;Liking.&#8221; People are ready to be persuaded by people they like…aside from the staples of life, people don’t buy products, they buy relationships! This is especially true when selling to [...]]]></description>
		<link>http://trmann.com/wordpress/2011/07/liking/</link>
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		<title>How can the principle of &#8220;Consistency&#8221; help you with sales to boomers and seniors?</title>
		<description><![CDATA[Last week, I talked about the power of listening. Selling to boomers or seniors? Here’s what a good friend of mine, Dick Ambrosius advises, “The three steps to moving the prospect quickly through the sales cycle: 1) Listen 2) Listen and 3) Listen. If you are listening to understand rather than to overcome objections, the [...]]]></description>
		<link>http://trmann.com/wordpress/2011/05/principle-of-consistency/</link>
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		<title>Is Your Sales Team Really Listening?</title>
		<description><![CDATA[Sales and marketing techniques for selling to boomers, seniors, and the mature market. Being a good husband, wife, friend, or marketer is all about the process of discovery. And TRUE discovery comes from conversation NOT from demographic profiles. I can tell you personally; this is a problem most husbands and marketers have. They are just [...]]]></description>
		<link>http://trmann.com/wordpress/2011/05/sales-team-listening/</link>
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		<title>Design Matters For an Aging Population</title>
		<description><![CDATA[Design is intelligence made visible.- Alina Wheeler Each year I attend the ASA conference on Aging and reoccurring themes begin to emerge and persist throughout the week; this session remained true to form. A mantra I picked up early; “Design is for all.” Design on the Brain Each of us has a brain equipped with [...]]]></description>
		<link>http://trmann.com/wordpress/2011/05/design-matters-for-aging/</link>
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		<title>Mature Market Experts Gem of The Week: The real elderly are hidden behind demographic murkiness</title>
		<description><![CDATA[Mature Market Experts: More news and stats you can use on boomers, seniors, and the mature market &#8212; Silly segmentation strikes again. You probably didn&#8217;t think about it if you read about HP&#8217;s proposed new wristwatch in today&#8217;s business pages of the NY Times.  Did you know that between 2008 and 2010, sale of watches fell [...]]]></description>
		<link>http://trmann.com/wordpress/2011/04/demographic-murkiness/</link>
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		<title>Second Acts: Un-retiring</title>
		<description><![CDATA[I have a hero and his name is David Dworkin. Several years ago when I was speaking at the International Council on Active Aging (ICAA) I met this wonderful man and his wife. I was instantly struck by his energy. The Maestro, as I respectfully call him, is an internationally known conductor who in his [...]]]></description>
		<link>http://trmann.com/wordpress/2011/04/un-retiring/</link>
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		<title>Generation Alzheimer&#8217;s &#8211; The defining disease of Baby Boomers</title>
		<description><![CDATA[Quick News and Facts from the Alzheimer&#8217;s Association &#8211; This year, the first wave of baby boomers are turning 65 – and with increased age comes increased risk of developing Alzheimer&#8217;s disease. Our new report, &#8220;Generation Alzheimer&#8217;s: The Defining Disease of the Baby Boomers,&#8221; sheds light on a crisis that is no longer emerging – [...]]]></description>
		<link>http://trmann.com/wordpress/2011/04/generation-alzheimers/</link>
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		<title>Foreclosure Threatens Aging in Place</title>
		<description><![CDATA[“A mother can take care of 5 children yet 5 children can’t take care of one mother.” -unknown I came across the film Make Way For Tomorrow (1937) by Leo McCarey. The movie is about an elderly couple, Barkley (Victor Moore) and Lucy (Beulah Bondi) Cooper, who are forced to separate when they lose their [...]]]></description>
		<link>http://trmann.com/wordpress/2011/04/senior-foreclosures/</link>
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		<title>Marketing to Boomers, Seniors, and The Mature Market? Don’t Underestimate The Power of Free Incentives</title>
		<description><![CDATA[Today’s boomers and seniors are hesitant to spend money without a clear demonstration of value. Free incentives offer a way to test your value. We have many mature market clients who have hesitated when our team at Love and Company recommend that they “give” something of value away for free. “Tom,” they say, “we’re in [...]]]></description>
		<link>http://trmann.com/wordpress/2011/03/marketing-boomers-seniors/</link>
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		<title>Brain Fitness: Why Should I Exercise My Brain?</title>
		<description><![CDATA[Brain Fitness comes to the forefront of preventive health care: &#8220;Why should I exercise my brain?&#8221; I&#8217;m guessing that this might be a question your residents or members are asking these days. After all, their parents didn&#8217;t do any of this &#8220;new age stuff.&#8221; Sadly, there are 5.3 million Americans living with Alzheimer&#8217;s and every 70 seconds another American [...]]]></description>
		<link>http://trmann.com/wordpress/2011/03/why-should-i-exercise-my-brain/</link>
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		<title>Who Says Designing Senior Housing Can&#8217;t Be Sexy And Functional?</title>
		<description><![CDATA[The recent article on Aging In Place: Home Renovators and Retirement Communities Benefit From A Certified Aging-In-Place Specialist (CAPS) written by my good friend, Tom Mann of TR Mann Consulting &#8211; and linked articles on aesthetics and luxury evoked a strong and immediate reaction in me. I was pleased to see such an emphatic recognition [...]]]></description>
		<link>http://trmann.com/wordpress/2011/03/senior-housing-design/</link>
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		<title>13 Steps to Senior Housing Success</title>
		<description><![CDATA[Building, marketing, selling, and operating a successful senior housing project (active 55+ retirement community, continuing care retirement community, senior rental, assisted living, or skilled nursing care facility) today is a lot more complicated than it was just a decade ago.  Today getting zoned, financed, built and occupied within budget is much more difficult.  Not having [...]]]></description>
		<link>http://trmann.com/wordpress/2011/02/senior-housing-success/</link>
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		<title>Class aims to keep minds sharp</title>
		<description><![CDATA[Averting dementia goal of program built around brain games By Tracie Dungan Monday, February 21, 2011 FAYETTEVILLE — The class of 32, mostly silver-haired students, listened as the instructor explained terms like “neuroplasticity” and proceeded to tackle one brain-teaser after another. “Your handout is upside down,” Sherri Napier said after handing out papers that, at [...]]]></description>
		<link>http://trmann.com/wordpress/2011/02/keep-minds-sharp/</link>
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		<title>How To Incorporate Social Networking Into A Marketing Plan For Boomers and Seniors</title>
		<description><![CDATA[Our firm, Love and Company, is a big believer in the power of social marketing for the boomers and seniors. We maintain a presence on LinkedIn, Facebook, Twitter, and blogging. Why? Because the mature market is rapidly migrating there. And while the 65+ population is admittedly still just a small part of the social media [...]]]></description>
		<link>http://trmann.com/wordpress/2011/02/social-networking/</link>
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		<title>Aging In Place With Love</title>
		<description><![CDATA[“Marriage is a wonderful institution…but who wants to live in an institution?” -Groucho Marx Valentine’s Day Valentine’s Day traces its origins to an annual Roman pagan celebration, called Lupercalia, which was held yearly on February 15. Seems the lovers’ holiday has its roots in raucous annual Roman festivals where men stripped naked, grabbed goat- or [...]]]></description>
		<link>http://trmann.com/wordpress/2011/02/aging-in-place-with-love/</link>
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		<title>Jack Was Right All Along</title>
		<description><![CDATA[I can’t die. It would ruin my image. - Jack Lalanne A man’s health can be judged by which he takes two at a time – pills or stairs. ~Joan Welsh I read an article online from SmartMoney titled; Hanging On at Home. The piece begins with the jugular question: Where will people live as [...]]]></description>
		<link>http://trmann.com/wordpress/2011/02/jack-lalanne/</link>
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		<title>Heady Stuff &#8211; Innovative Brain Fitness Program Is A Game Changer</title>
		<description><![CDATA[Non-Profit Dedicated To The Cognitive Health of Boomers and Seniors Is Worth Talking About It’s a beautiful thing when your work and your passion collide. Remarkably, I’ve had this good fortune several times throughout my career. A couple of years ago, I was speaking at the International Council on Active Aging’s Conference (ICAA) when I [...]]]></description>
		<link>http://trmann.com/wordpress/2011/02/brain-fitness/</link>
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