About TR Mann Consulting

Mature Market Experts

The blog for people who work with boomers & beyond

Tools & Industry Event Calendar

Written By: Tom Mann

1. Mature Market Experts – Industry Calendar (Please let us know if we are missing any events)

 

2. Free Marketing and Sales Audit for Your Retirement Community, Assisted Living, or Skilled Care Facility

Looking to bump up the occupancy in your active 55+ retirement community, continuing care retirement community, assisted living or skilled care facility? Just call 410-292-4333 to learn more about how you might receive your free marketing and sales audit (excluding travel) from Love and Company.

3. Customize YOUR monthly 8-page print newspaper to fit your product and market!

Think about it, your very own newspaper with your masthead and informative articles, mixed in with other articles that are of interest to boomers and beyond … mailed directly to your customer. You can mail as often or as little as you like, with fresh content every month. This is relational marketing at its finest:

Click on the image below for an example of a customized newspaper (and yes, your electronic version which comes free with your printed newspaper, can be added to your website as well)

Benefits for You

  • Builds trust and relationships by providing value, your paper becomes a trusted friend and advisor
  • Allows you to thoroughly explain a complex product
  • Ample room for testimonials and pictures
  • Pipeline to your best prospects
  • The mature market is an affluent market with large disposable income
  • Uncluttered environment, with no competitive advertising
  • Cost effective, cost efficient
  • Unique ability to distribute coupons, and samples
  • 8 pages of information for less than what it costs to send most 3-panel direct mail pieces
  • Opportunity to help shape editorial and layout, a true partnership!
  • Electronic version of your newspaper can be added to your website, improving your sites SEO
  • Electronic version of your newspaper can be emailed to tech savvy clients and partners

Exclusive Territories

Each customized newspaper will have a 20-mile exclusive territory and will be awarded on a first come first serve basis! Call today for details, 410-292-4333.

You can see more newspaper samples here.

4. Lifestyle

Super Noggin - What’s your customer’s biggest fear? Alzheimer’s and dementia! Super Noggin is a comprehensive brain fitness program offering your residents a multi-pronged approach to LEARN and PRACTICE brain-healthy habits and to their TRACK progress. All of which can help keep their minds healthy and sharp.

Conductorcise – Does your school, retirement community, assisted living or skilled care facility need an exercise program that’s both invigorating and unique. Look no further than this fun exercise program that combines the joys of classical music with the science of movement.

GRAND Media- Help your clients maximize their relationships with their grand-kids! GRAND Media provides helpful tips and inspiring stories about today’s active grandparents. By the way, grandparents are one of the most affluent groups you could ever reach.


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