There’s no doubt that the recession and housing market downturn impacted the senior living industry. Marketing to the always-cautious senior has been more challenging than ever, and our audience will not easily forget the experience. Faced with tighter budgets and tougher lead generation, retirement communities need to spend every dollar as strategically as possible to [...]
Read the rest of this entry »How To Incorporate Social Networking Into A Marketing Plan For Boomers and Seniors
Our firm, Love and Company, is a big believer in the power of social marketing for the boomers and seniors. We maintain a presence on LinkedIn, Facebook, Twitter, and blogging. Why? Because the mature market is rapidly migrating there. And while the 65+ population is admittedly still just a small part of the social media [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Beyond Banner Ads
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Beyond Banner Ads. The yet fully unrealized potential of internet advertising hangs just out of reach as a tantalizing fruit for advertisers, as television advertising once did at its inception. The challenge is for advertisers to crack the code [...]
Read the rest of this entry »Mature Market Experts’ Stat of The Day: Does the Medium Effect the Message?
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Does the Medium Effect the Message? Like all advertisers, you need to reach your audience in the most cost effective way possible. But are numbers the only consideration when determining where to place an ad? In other words, are [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Defining the Senior Market
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Defining the Senior Market. Baby boomers, seniors, 55+, 65+, the mature market … all of these terms are rather nebulous when it comes to marketing. What exactly is the senior market? Undoubtedly there are differences between a 65 year old [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Harnessing the Marketing Power of Cultural Movements
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Harnessing the Marketing Power of Cultural Movements. Like “skitching” (holding onto a moving vehicle while biking or skateboarding), advertisers that can somehow link their product to a cultural movement will gain its momentum. Imagine selling consumer goods to the [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Web Images, A Picture is Worth A Thousand Words
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Images: A Picture is Worth A Thousand Words. Have you ever gone to a website only to be tempted to abandon it because the downloading of images seemed to take forever? And when it finally appeared on your computer [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Google Analytics and Analyzing Internet Data
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Google Analytics and Analyzing Internet Data – Internet technology has become a tool that businesses selling to seniors can not afford to ignore. As boomers, seniors, and the mature market rely on it for everything from social networking and [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: How To Get Free Advertising
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – How To Get Free Advertising – The media campaigns you pay for could also be earning free market presence. If baby boomers are discussing your advertising on social media or watching parodies of it on Saturday Night [...]
Read the rest of this entry »Mature Marketing Experts Gem of The Day: Misery Loves Company or When Feasibility Studies Lie
Very often when our firm, Love & Company, receives a call from a senior housing developer, the patient has cancer. By this I mean, that the retirement community, assisted living, or nursing care facility is struggling with occupancy and the bank is knocking at the door. Both the client and the bank want to know the [...]
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