Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Will the iPad Attract Seniors to Your Website? Maybe your business has nothing to do with computer technology, but everything to do with advertising to Baby Boomers. According to nielsenwire, the last five years has seen a huge [...]
Read the rest of this entry »Mature Marke Experts Stat of the Day: Why Advertisers Spend More On Drugs That Lack Competition
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Why Advertisers Spend More On Drugs That Lack Competition. A new report by The Congressional Budget Office uncovers an apparently contradictory trend in the marketing of brand name drugs. Advertisers spend much more on the marketing of [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: Are Online Video Viewership Claims Realistic?
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Are Online Video Viewership Claims Realistic? The October 28th issue of Advertising Age raises some very interesting questions for marketeers to consider before purchasing online ad space. By asking some very pointed questions, author Jim Louderback (the [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Selling to seniors? Why hire a marketing company instead of an amafessional?
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Selling to seniors? Why hire a marketing company instead of an amafessional? Amafessionals, amateurs empowered by the computer and internet to reach sometimes professional looking quality, are quickly escalating in number. Though profit motivates many, others do [...]
Read the rest of this entry »Mature Market Experts Gem of The Day – Taking The Marketing Blinders Off
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Taking the marketing blinders off. What happens when you are too close to your product? You may start making assumptions about how your product or service is perceived, who is buying it, etc., which inevitably leads to poor marketing [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: The secret to selling to the mature market?
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – Shh, the secret to selling to the mature market? – My partners at Love and Company and I regularly receive emails and phone calls from reporters, bloggers, advertising agencies, marketing firms, and consumer good manufactures asking us what [...]
Read the rest of this entry »Mature Market Experts Stat of the Day: The Best Type Font to Use on a Website Targeting Seniors?
Mature Market Experts: more news and stats you can use on boomer, seniors and the mature market – The Best Type Font to Use on a Website Targeting Seniors? The Software Usability Research Laboratory (SURL) at Wichita State University recently completed a study to determine which type fonts and sizes were most readable to older [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: Mature Market Experts Hits 500 Members!
Mature Market Experts: stats and news you can use on boomers, seniors, and the mature market – Mature Market Experts LinkedIn Membership Leaps Hits 500! I’ve been pleasantly surprised by the growth of our LinkedIn networking group. We are the largest networking LinkedIn group for people serving the mature market. Our group connects investors, bankers, real [...]
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