Mature Market Experts

The blog for people who work with boomers & beyond

Mature Market Experts Gem of The Day: Baby Boomer Steve Jobs Turns 54


October 6, 2011 – Update – One of the nation’s greatest boomers and inventors, Steve Jobs, has left us. I hope his vision for living doesn’t.  (Originally posted Feb. 25, 2009) Mature Market Experts: more mature market news and stats more often: Yesterday Baby Boomer and cancer survivor Steve Jobs turned 54. As one of […]

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Mature Market Experts Gem of The Day: Google Analytics and Analyzing Internet Data


Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Google Analytics and Analyzing Internet Data – Internet technology has become a tool that businesses selling to seniors can not afford to ignore. As boomers, seniors, and the mature market rely on it for everything from social networking and […]

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Mature Market Experts Stat of the Day: Bing’s Visual Search Engine Could be Marketing Gold Mine


Mature Market Experts: more news and stats  you can use on boomer, seniors and the mature market -Bing’s Visual Search Engine Could be Marketing Gold Mine. On September 14, 2009 Microsoft introduced Bing’s Visual Search Engine at TechCrunch50. This powerful tool will eventually allow consumers to visually compare products and pricing right on Bing’s home […]

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Mature Market Experts Gem of The Day: $20B For Healthcare Information Technology


Mature Market Experts: more mature market news and stats more often – $20B For Healthcare Information Technology – All politics are local, so the saying goes. So, it is worth noting that the amount of money being allocated in the new recovery and reinvestment law will affect all of us in some way on a […]

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Sick Care, You Get What You Pay For (Part 2)


Healing the American Health Care System Fellow Mature Market Experts, last week we agreed that we have a sick care system that rewards those who treat us rather than heal us or keep us healthy. So how do we convert a sick care system to a health care system? Let’s go back to the beginning, […]

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Google enters the electronic health records business. Will seniors benefit


Today’s Baltimore Sun had a story on a partnership between Erickson Retirement Communities and three Baltimore-area hospital systems (Johns Hopkins Medicine, MedStar Health, and Maryland Medical System) to pioneer a health exchange systems that would give doctors and emergency room physicians quick access to patients’ medical histories. The non-profit start-up they’ve created, Chesapeake Regional Information […]

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Do you Have a Google Strategy?


News last week that Google hit the 141 million mark on web visits – surpassing Yahoo for the first time – prompts the question: Do you have a Google strategy in your marketing mix?

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