There’s no doubt that the recession and housing market downturn impacted the senior living industry. Marketing to the always-cautious senior has been more challenging than ever, and our audience will not easily forget the experience. Faced with tighter budgets and tougher lead generation, retirement communities need to spend every dollar as strategically as possible to [...]
Read the rest of this entry »Selling To Seniors – The Principle of Reciprocity
We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered five of the six – Consistency, Likability, Authority , Social Proof, and Scarcity. Today, we wrap up the conversation with the principle of Reciprocity. Dr. Cialdini uses a great example, in his book The Principles of Influence, of one [...]
Read the rest of this entry »Selling To Seniors – The Principle of Social Proof
We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered three of the six – Consistency, Likability, and Authority. Today, we’ll be covering the principle of Social Proof. When a number of people agree on something, we are likely to be [...]
Read the rest of this entry »Selling To Seniors – The Principle of Authority
For my last several blogs, I have been discussing The Principles of Influence, as taught by Dr. Robert Cialdini, and how these principles apply to selling to seniors. Thus far, we have covered two of the six – Consistency and Likability. Today, we’ll be covering the principle of Authority. Studies show that people are more likely [...]
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