There’s no doubt that the recession and housing market downturn impacted the senior living industry. Marketing to the always-cautious senior has been more challenging than ever, and our audience will not easily forget the experience. Faced with tighter budgets and tougher lead generation, retirement communities need to spend every dollar as strategically as possible to [...]
Read the rest of this entry »Selling To Seniors – The Principle of Reciprocity
We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered five of the six – Consistency, Likability, Authority , Social Proof, and Scarcity. Today, we wrap up the conversation with the principle of Reciprocity. Dr. Cialdini uses a great example, in his book The Principles of Influence, of one [...]
Read the rest of this entry »Selling To Seniors – The Principle of Social Proof
We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered three of the six – Consistency, Likability, and Authority. Today, we’ll be covering the principle of Social Proof. When a number of people agree on something, we are likely to be [...]
Read the rest of this entry »The Principle of “Liking” is a Key to Senior Housing Sales Success.
Selling to boomers or seniors? In our last blog entry we talked about the principle of “Consistency.” Today, we’re going to talk about the principle of “Liking.” People are ready to be persuaded by people they like…aside from the staples of life, people don’t buy products, they buy relationships! This is especially true when selling to [...]
Read the rest of this entry »13 Steps to Senior Housing Success
Building, marketing, selling, and operating a successful senior housing project (active 55+ retirement community, continuing care retirement community, senior rental, assisted living, or skilled nursing care facility) today is a lot more complicated than it was just a decade ago. Today getting zoned, financed, built and occupied within budget is much more difficult. Not having [...]
Read the rest of this entry »Mature Market Experts’ Stat of The Day: Does the Medium Effect the Message?
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Does the Medium Effect the Message? Like all advertisers, you need to reach your audience in the most cost effective way possible. But are numbers the only consideration when determining where to place an ad? In other words, are [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Web Images, A Picture is Worth A Thousand Words
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Images: A Picture is Worth A Thousand Words. Have you ever gone to a website only to be tempted to abandon it because the downloading of images seemed to take forever? And when it finally appeared on your computer [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: Who Are You Marketing To?
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Who Are You Marketing To? If your business is marketing consumer goods or services to a specific ethnic segment of the elderly population, the Administration on Aging’s website will be of interest to you. You can find various [...]
Read the rest of this entry »Mature Market Experts Gem of the Day: Are Baby Boomers Better Off Selling or Getting a Reverse Mortgage?
Mature Market Experts: More news and stats you can use on boomers, seniors and the mature market – Are Baby Boomers Better Off Selling or Getting a Reverse Mortgage? AARP Magazine recently featured several articles about reverse mortgages and the aggressive, and sometimes misleading marketing of them to seniors. In addition to providing helpful guidelines [...]
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