Recently, I’ve had the opportunity to work with five struggling companies and to review the files of a dozen others. These companies are in serious financial distress and there are about 10 recurring pitfalls that all good mature market experts need to avoid. Here are the lessons: 1. Invest in sales and marketing – treat [...]
Read the rest of this entry »How to join the Mature Market Experts
Based on the traffic reports, many of the visitors to this site aren’t members of Mature Market Experts – the networking group for investors, bankers, real estate developers, consumer goods companies, health care professionals, journalists and marketing experts interested in the mature market. That’s OK, we still love you. If you serve, market to, or [...]
Read the rest of this entry »Focalyst Executive Forum – October 2-3, 2008 – NYC
Insights for marketers targeting boomers and seniors At 125 million strong, Boomer and Mature consumers spend over $3 trillion annually and represent one of the biggest business opportunities of the 21st century. As this multifaceted group redefines what it means to “grow old”, their behaviors and attitudes are having a profound effect on retirement, health, [...]
Read the rest of this entry »Do you Have a Google Strategy?
News last week that Google hit the 141 million mark on web visits – surpassing Yahoo for the first time – prompts the question: Do you have a Google strategy in your marketing mix?
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