There’s no doubt that the recession and housing market downturn impacted the senior living industry. Marketing to the always-cautious senior has been more challenging than ever, and our audience will not easily forget the experience. Faced with tighter budgets and tougher lead generation, retirement communities need to spend every dollar as strategically as possible to [...]
Read the rest of this entry »Aging In Place With Love
“Marriage is a wonderful institution…but who wants to live in an institution?” -Groucho Marx Valentine’s Day Valentine’s Day traces its origins to an annual Roman pagan celebration, called Lupercalia, which was held yearly on February 15. Seems the lovers’ holiday has its roots in raucous annual Roman festivals where men stripped naked, grabbed goat- or [...]
Read the rest of this entry »2010 wrap and 2011 aging in place technology trends to watch
In the sweeping generalization category, 2010 was a year of significant progress in tech for an aging population. It was a year of greater general market awareness about the role of tech and aging thanks to NPR, more sophisticated technology capabilities, and a boost in training and interest among those who serve an older population. Let’s [...]
Read the rest of this entry »Mature Market Experts’ Stat of The Day: Does the Medium Effect the Message?
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Does the Medium Effect the Message? Like all advertisers, you need to reach your audience in the most cost effective way possible. But are numbers the only consideration when determining where to place an ad? In other words, are [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Defining the Senior Market
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Defining the Senior Market. Baby boomers, seniors, 55+, 65+, the mature market … all of these terms are rather nebulous when it comes to marketing. What exactly is the senior market? Undoubtedly there are differences between a 65 year old [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Harnessing the Marketing Power of Cultural Movements
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Harnessing the Marketing Power of Cultural Movements. Like “skitching” (holding onto a moving vehicle while biking or skateboarding), advertisers that can somehow link their product to a cultural movement will gain its momentum. Imagine selling consumer goods to the [...]
Read the rest of this entry »Mature Market Experts’ Gem of The Day: Web Images, A Picture is Worth A Thousand Words
Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Images: A Picture is Worth A Thousand Words. Have you ever gone to a website only to be tempted to abandon it because the downloading of images seemed to take forever? And when it finally appeared on your computer [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: Who Are You Marketing To?
Mature Market Experts: stats and news you can use on boomers, seniors and the mature market – Who Are You Marketing To? If your business is marketing consumer goods or services to a specific ethnic segment of the elderly population, the Administration on Aging’s website will be of interest to you. You can find various [...]
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