Excellent post by Mark Ramsey on his blog Hear 2.0 about Walt Disney (which I found through Seth Godin’s blog). Apparently, Disney used this term, “It doesn’t have a Wienie,” whenever he felt the magic was missing from a project. Or more succinctly, wienies are ”the something extra” you add when the customer or audience [...]
Read the rest of this entry »An Insight from the Boomer Summitt
Look forward to being a periodic contributor at Mature Market Experts, although I’m not very mature and to label myself an expert is probably a bigger stretch than Manute Bol’s wing span. In my daily life, I’m vice president of communcications and public affairs at Ecumen, which is one of the country’s largest non-profit senior [...]
Read the rest of this entry »Note from Jodi Rudick – Your chance for Fame!
From: Jodi Rudick [mailto:littleredsbigideas@gmail.com] Sent: Thursday, March 27, 2008 2:26 PM To: Tom Subject: Re: Welcome to the Group! Hi Tom — I actually could use your help today. I’m putting the finishing touches on a book to be published by Human Kinetics focused on programming/marketing recreation services to baby boomers. Co author is Lynda Cochrane [...]
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