Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – They’ll never get my tonsils - Several years ago, on the day before my birthday, my appendix broke. It was an amazingly painful experience that left me grateful for the surgeon who removed the little bugger (normally two [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: Seniors in Workforce Increases by 101%!
Mature Market Experts: more news and stats you can use on boomers, seniors, and the mature market – Seniors in Workforce Increases by 101%! – “Between 1977 and 2007, employment of workers 65 and over increased 101 percent, compared to a much smaller increase of 59 percent for total employment (16 and over). The number [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: How to Be Sure Your Web Page Has Enough Color Contrast for Greatest Legibility
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – How to Be Sure Your Web Page Has Enough Color Contrast for Greatest Legibility. The World Wide Web Consortium (W3C), which sets technical standards for the web, has come up with a formula to check that your [...]
Read the rest of this entry »Mature Market Experts Stat of The Day: The oldest and technology access — getting it right
Mature Market Experts: more news and stats on boomers, seniors, and the mature market that you can use: Woohoo — Internet usage is up. Those of us who are technology enthusiasts get all excited with this sort of data (from Pew Research, January, 2009): “The biggest increase in internet use since 2005 can be seen [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Selling to seniors? Why hire a marketing company instead of an amafessional?
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Selling to seniors? Why hire a marketing company instead of an amafessional? Amafessionals, amateurs empowered by the computer and internet to reach sometimes professional looking quality, are quickly escalating in number. Though profit motivates many, others do [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Here Comes “Nana Technology”
Mature Market Experts: more news and stats you can use on boomers, seniors and the mature market – Here comes “Nana Technology.” Andrew Carle, assistant professor at George Mason University in Fairfax, VA, uses the term, nana technology (as opposed to nanotechnology), to describe the technology being developed to assist baby boomers as they age. [...]
Read the rest of this entry »Mature Market Experts Gem of The Day: Tools of the trade for retirement communities
Mature Market Experts: more stats and news you can use on boomers, seniors and the mature market – Tools of the trade for retirement communities – As many of you know, TR Mann Consulting’s stable of mature market clients (our firm specializes in marketing and advertising to boomers and beyond) includes senior living developments [...]
Read the rest of this entry »Mature Market Experts Stat of the Day: Study Finds Affluent Americans Are Returning to Spending.
Mature Market Experts: more news and stats you can use on boomer, seniors and the mature market – Study Finds Affluent Boomers Are Returning to Spending. Bob Shullman, president of Ipsos Mendelsohn, reports that the well off (households with incomes of $100,000 plus) are still planning to buy expensive consumer goods. He notes that this study [...]
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