Mature Market Experts

The blog for people who work with boomers & beyond

Second Acts: Un-retiring


I have a hero and his name is David Dworkin. Several years ago when I was speaking at the International Council on Active Aging (ICAA) I met this wonderful man and his wife. I was instantly struck by his energy. The Maestro, as I respectfully call him, is an internationally known conductor who in his […]

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Brain Fitness: Why Should I Exercise My Brain?


Brain Fitness comes to the forefront of preventive health care: “Why should I exercise my brain?” I’m guessing that this might be a question your residents or members are asking these days. After all, their parents didn’t do any of this “new age stuff.” Sadly, there are 5.3 million Americans living with Alzheimer’s and every 70 seconds another American […]

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Class aims to keep minds sharp


Averting dementia goal of program built around brain games By Tracie Dungan Monday, February 21, 2011 FAYETTEVILLE — The class of 32, mostly silver-haired students, listened as the instructor explained terms like “neuroplasticity” and proceeded to tackle one brain-teaser after another. “Your handout is upside down,” Sherri Napier said after handing out papers that, at […]

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Heady Stuff – Innovative Brain Fitness Program Is A Game Changer


Non-Profit Dedicated To The Cognitive Health of Boomers and Seniors Is Worth Talking About It’s a beautiful thing when your work and your passion collide. Remarkably, I’ve had this good fortune several times throughout my career. A couple of years ago, I was speaking at the International Council on Active Aging’s Conference (ICAA) when I […]

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Center Pushes Super Noggin


WORKSHOPS FOCUS ON BRAIN FITNESS By Kate Ward Tuesday, January 18, 2011 FAYETTEVILLE — If she’s not looking for her car keys, 68-year-old Billie Jean Harvey said she’s probably trying to remember where she put her seam ripper. “Sometimes, I just get lost in time,” the Fayetteville resident said. “I get tied up with what […]

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Mature Market Experts’ Gem of The Day: Beyond Banner Ads


Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Beyond Banner Ads. The yet fully unrealized potential of internet advertising hangs just out of reach as a tantalizing fruit for advertisers, as television advertising once did at its inception. The challenge is for advertisers to crack the code […]

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Mature Market Experts’ Gem of The Day: Harnessing the Marketing Power of Cultural Movements


Mature Market Experts: more boomer, senior, and mature market news and stats you can use – Harnessing the Marketing Power of Cultural Movements. Like “skitching” (holding onto a moving vehicle while biking or skateboarding), advertisers that can somehow link their product to a cultural movement will gain its momentum. Imagine selling consumer goods to the […]

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Active-aging industry grows services for older adults


Mature Market Experts News – more news and stats you can use on boomers, seniors, and the mature market: New survey from International Council on Active Aging® shows a 51% increase in wellness programs for older adults The economic news this year has generally focused on the standstill in production and consumer spending. Despite this […]

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Berks County Retirement Community First In Nation To Utilize Innovative Brain Fitness Program


Heritage of Green Hills Serves As Prototype For Super Noggin Over the next 18 years the baby boomer tidal wave will reach the shores of retirement.  Add to that the fact that people over 85 are now the fastest-growing segment of the population, and the result is that by 2050, the number of Americans 85 […]

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Mature Market Experts Stat of The Day: Dementia


  Mature Market Experts: more mature market news and stats more often – Dementia - Dementia is one of the most rapidly increasing medical diagnoses in older adults. There are currently 4.5 million Americans affected by Alzheimer’s disease, a number expected to jump to approximately 16 million by the year 2050- nearly quadrupling the rate of […]

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